Media Business Model Research Of Listed Companies Under Network Convergency

As technology developed, mankind has entered the information society, the network in the world has grown mature,People's demand on the network grows day by day. A network convergency is aroused by the market. It satisfies various needs of a network, that the telecommunications network, computer network and cable television networks in the network.This thesis listed network convergency situation at home and abroad, and also introduced the current status of three networks and domestic listed media companies. The thesis also elaborated how net work convergency impacts different types of listed companies, both positive and negative aspects; outlined a media competition of the three are integrated measures taken under convergency; predictied the viability of media companies regarding convergence as a premise.According to the real situation, the three networks will bring business innovation to promote change in the existing chain. As the integration of industrial chain, radio and television operators have been trying to find and create a reasonable profit model, in order to achieve multi-industry win-win situation for the whole industry chain. Various types of program providers, including cable operators and enterprises can benefit from the network converfency to gain new vitality in their respective fields. To this point, the thesis ade a detailed feasibility study to meet the needs of various types of media companies based on a lot of analysis and research for the future development of the entire media industry.