The Chinese Image In Germany Media

The country's image is that people get information after the formation of a country the impression that the news media in the dissemination of information, making use of its breadth, speed and depth advantage, as the image of a country's entry into the international community, an important channel for people's minds His impression of the formation of the country will have a direct or simple effects. Foreign audiences more influence by the national media, while the spectator's image of a country's understanding and view of their often very different. It is these feelings and ideas different from one country to maintain its progress in space and the possibility of both the real issues for a variety of possibleProblems also provide additional reference and inspiration. In this context, we need to understand how the foreign media in China reported.In recent years, as China's rapid economic development, German media reported that the number of China increased significantly, but the negative reports have also correspondingly increased dramatically. Slander, attacking China's untrue uncommon, the reported between the lines filled with unfriendly stereotypes and prejudice. In the German media, China is always in a negative image of the people in Germany beforeUrumqi, Xinjiang, China 7.5 violent incidents broke out, China has again focused the world into the center stage again, but this is not a brilliant grand Beijing Olympic Games, nor is the Chinese people in the earthquake relief unite as one shown in the same boat, but a by terrorists to launch a vicious anti-Chinese violence, which shape the country's image for China is undoubtedly a strong negative effect.In this paper, German media as the main object of study, selected the German "Frankfurt Post", "Der Spiegel" magazine, "Saxon newspaper" and the "Deutsche Welle" (German) Web site as a research samples to the related media in July riots in Xinjiang for the analysis of the news sources of data from its agenda-setting, reporting point of view, reporting methods, investigation of their use of language, etc. The information passed to the German audience, which in the end, and its reports exposed the problem, and its reports the impact of China's national image.German media reported that the content through specific display and analysis, we can see that China presented in the German media, the image has the following characteristics: 1. Is not comprehensive enough; 2. Negative information than positive information; 3. Evaluation of their attitude to criticism as the Lord. According to the German cross-cultural communication researchers Boer Teng (Jürgen Bolten) of the life-world (Lebenswelt) model diagram, this article from the national cultural dimensions, media and cultural dimensions and personal qualities level, the German media "misread" the phenomenon of China cross-cultural theoretical analysis, to explore the underlying causes of them. Concluding section countermeasures,In order to improve China's foreign media's negative image, building a more robust mechanism for external communication.