China's Development Strategy Of The Local Animation Publishing

Animation publication is an important part of the publishing industry, comic strips and cartoons, as the main form of traditional Chinese comic had made an infinite scenery. And dissemination and exchange of world culture has played an important role. However, as the late 80s of last century the world's comics industry as a whole transformation. Chinese cartoon movement slow response to the failure to adjust the transition. Made in Japan, the United States and some other countries the rapid rise of new comic invasion of China comics market, the strong impact of this new comic, the Chinese local comics published by the tremendous impact began to decline. Not only do we want to see this objective reasons, but also to objectively look at their own reasons. Therefore, the understanding of animation published in the status quo, find the bottlenecks in their development and thus "solve the problems." In this paper, published on the concept of animation into details, published in the history of animation based on the review, sums up the current issue of the status quo of China's domestic animation, and analysis of constraints on their development bottleneck, and then put forward to build a targeted original brand, update traditional concepts to improve the publishing mechanism in such areas as development strategy.