| With the continuing popularity of the network, people gradually started using the network, media, and network public opinion gradually become the main channel for public opinion. Network public opinion in democratic decision-making largely driving the science, human behavior, especially some of the government administration manager, business manager of the corrective actions. It should be noted that the network really is a sharp double-edged sword. Internet public opinion public opinion as a spontaneous society, the lack of public opinion "gatekeeper" and the characteristics of the network technology itself, the network of public opinion may be because of their identity, and emotional characteristics of the virtual network to play its positive role in public opinion at the same time there are also negative effects, these negative effects mainly the negative effect of public opinion for the network and pseudo supervision. Network effects and the negative public opinion has a great danger of pseudo-supervision.In order to better play the positive effects of network public opinion, to seriously study and solve network of the negative effect of public opinion and pseudo oversight, this negative effect on network monitoring and supervision of the connotations of pseudo-scientific definition. On this basis, the negative effect of public opinion on the network and the pseudo-monitoring performance against in-depth analysis. Respectively from the open, anonymous environment to express their opinions, views continued accumulation of means of communication, media and mass media since the blurring of the distinction between the three aspects of the network explore the causes of negative effects of public opinion. From online media business motivation, users of catharsis, social transition, the instability of public opinion, regulatory laws and regulations not in place in four areas of the network monitoring the causes of pseudo-public opinion. Finally, a response to the negative effects of China's network Supervision and monitoring of the relevant recommendations of the Pseudo: new media, "the expression of territory" should be legal guidelines; strongly relying on technical means of control; to strengthen the mainstream media and public opinion the role of the network; opinion leaders to guide public opinion through public opinion ; attention to ethical and moral construction of the network role. |
