Empirical Research On Internet Grouping Behavior Under Mixed Network Circumstance

The empirical research on internet grouping behavior is based on the information transmission influences, which is under the mixed circumstance of virtue and reality. The essay firstly gives the hypothesis of connection between surfing the internet behavior with internet grouping behavior. Then after the empirical research focuses on the four information transmission factors, including sources, content, receiver and noise, the essay also analyzes the netizens behaviors'development from judgment - recognition - consolidation with these influences factors, which has significantly made creative work for academic research in the related area.Based on the result of empirical research, the essay also analyzes how to take advantage of the effective factors which exert decisive influences on internet grouping behaviors to guide and form rational media development. It is believed that three pieces of suggestion mentioned in the essay, including controlling information sources, building up opinion leaders and strengthening media responsibility, will definitely help government react positively to the negative internet grouping behavior and make great contribution to the stable and harmonious social development in the future.