Dewey Molly's Television Culture Theory

British cultural studies of school culture is the western theory of TV. The theory of important idea resources as the main representatives of cultural studies David Molly realizes from traditional TV audience research to study the text, and laid him on the important role of the academia, his theory is paid more and more attention. This article attempts to Dewey Molly's TV theory analysis and evaluation, the comparative study on the basis of the theoretical system of TV clear context, and the development of China's present for the development of the theory of TV culture provides positive reference.Introduction mainly introduces Dewey Molly's life and the main representative of China, and the related to Dewey Molly doing a research status, this paper summarized the research finallly theory value and practical significance.The first chapter "TV culture research center" of the two main reviews on Dewey Molly, more representative of the Frankfurt school and cultural studies school representative Williams, Stuart hall on TV about.The second chapter in detail with the TV audience mor-ley Dewey research contents:The first section of the national news through the analysis of the audience interpretation Molly hall encoding/decoding theory inherited and developed, Molly first verifies the three kinds of decoding the rationality of the existence of position, also found that the audience decoding except standpoint, with the audience itself is specific "discourse" are closely related.The second section of the first day of the research is to continue and thoroughly, through TV audience of "family", mainly discusses the TV into the "family" this natural context of theoretical research and analysis in the context of TV ratings family during the rights and gender hidden relationships.The third quarter mainly discuss methodological problems, ethnography David is a pioneering study of Molly's audience for the national news via TV "and" family understanding the ethnography methods and critical reflection on its limitations.The third chapter discuss TV as a political media in constructing the national community and collective identity in shaping the audience can play an important role.The fourth chapter basically introduces emphatically the new order about media Molly's theories and viewpoints.The last chapter TV audience research mainly introduced Molly's theoretical significance and practical significance.Molly as cultural studies school television research, the TV culture theory provides for our study of the television medium, his theory of Chinese TV development has positive significance.