| Mass media is the favorable media that grasps the wealth of information and disseminates information. The paper uses some research methods like literature study, questionnaire, and systems analysis and so on. The paper interprets the ecological civilization education about ecotourism from the perspective of the mass media. It discusses the elements and impacts about the mass media using in the field of ecological civilization education about ecotourism systematically. The paper refers communication theory like cultivation analysis and the agenda-setting function etc as the theoretical basic points. It analyses the factors which affect and restrict the ecological civilization education about ecotourism when the mass media is using. And try to explore effective ways of strengthening the ecological civilization education about ecotourism in china from the perspective of the mass media. The paper emphatically analyses the optimizing propagator analytic, researching audience attributes, renewing the dissemination of the contents, mastering communication skills, improving the dissemination of art, building a smooth flow of feedback mechanisms, integration of various media in detail. Mass media is combined with the ecological civilization education about ecotourism. The author refers communication theory in the area that ecological civilization education about ecotourism and broaden horizons about it. |
