The Study Of Chinese Medium Discursive Power In The World

In this article, Medium Discursive Power was definited and disseminated by structural picture of communication shows the theoretical basis. And select the "New York Times" as a typical representative of the Western mainstream media, By 2008, in "The New York Times" International edition for China, using quantitative analysis, To construct the Western mainstream media coverage of China's image, This article discusses the following content, Western mainstream media coverage mostly negative image of China, but the "demon image of China" is not more than ten years ago,This image of the formation has historical and practical reasons, Political institutional differences, cultural differences, misunderstandings, communication barriers caused by language differences. But there are more important consideration is that national interests, China's rise threaten the dominant position of Western, for this reason the Western powers therefore need to continue, and negative coverage of China. Through the data analysis carried out in recent years China in external reporting efforts and results achieved, But still can not change the reality of the Western pattern of stronger, in recent years China's rapid economic development are inseparable, reporting skill is also important.Led by the government no avail can not be overlooked, Medium Discursive Power is an important part of in the national foreign relations, China to build a new world information order in the future achieved initial success but still long way to go.