Interactive TV Research

Networks and information technology development, and audience psychology Evolution, bringing television industry, a new round of mode of transmission change. "Interactive TV" became the television industry keywords, as traditional television media in the media in search of a competitive environment to the survival and development of new space.The involvement of advertisers, giving television audiences the interaction between the expansion has brought new, but also to television in the major readjustment of industrial structure provides new opportunities.This article is aimed at the research background, interactive television program to study the interaction of factors, discussed in an interactive television program about the theoretical knowledge, through an interactive television program status, analysis of the factors that affect the interactive TV; with examples of interactive TV in the use of interactive elements necessary for a variety of conditions and problems and responses, through a comprehensive, in-depth, dialectical thinking, in order to obtain an objective understanding of calm in order to promote television programs and better life of service class development.