Research On The Development Of Chinese Format Radio

In 2002, the third set of the Central Station, changed its name "Art Radio" to"Music Radio", as a mark that the birth of the first format radio in China, also foreshowed a new milestone that Chinese reform of the Broadcasting Industry. This thesis aims at a comprehensive study to the frequency specialization phenomenon in China, in order to invite much attention from academic area and practitioners.This thesis is divided into five parts. The first part analyses the definition of the format radio, then make an introduction of it's idea. The second part analyses the format radio's appearance from five historical background: the change of the audience's demand which caused by social stratification, intense competitive pressures, radio technology innovation, attempt a reform of broadcasting policy and the national broadcast's support. The third part analyses the status of our type of radio stations, respectively, the types of the national radio station, provincial radio station and the competition among our format radios in China. Part four summarizes problems that appeared in the development of our type of radio stations, from five aspects: the same phenomenon, less differentiated positioning; the shortage of resources, less program trading; scarceness of frequency resources; audience survey system was not science; the single business model, short business chain and lack of talents. Then, give a consideration to the format radio's development. The fifth part make an expectation to trends in the development of format radio in our country. According to above five parts, this thesis makes a comprehensive study and analysis to the format radio's development in China.Although the format radio in foreign countries has been developed for decades, it is a novelty in China, relevant theory is not mature, and there are a number of misunderstanding in practice. This thesis focuses on the theme of format radio to carry out comprehensive analysis and put forward some suggestions under the realistic environment, expect providing useful reference for our in-depth reform of radio types.