An Analysis On The Innovation Ability Of TV Programs On Popularization Of Science

By putting forward and implementing of "the Strategy of Developing the Country Through Science and Education", TV programs on popularization of science became the main way to carry out the Strategy。Television medium enjoyed nature-endowed advantage. It spreaded scientific knowledge and information among the masses of the people by means of television communication,and had some characteristics,such as great relevance,vivid visual images,wide coverage area,convenient and flexbile, and its elementary object is to help people knowing overall science,greatly admiring science,understanding science and participating into science.TV programs on popularization of science could meet the public's cognitive need to science,propagate scientific spirit as well as lift the peoples' quality of science and culture, and explore an interactive platform between science and the peoples. Despite some characteristics and advantages, some failures existed in the TV programs,now not only program production philosophy,programme content,programme form but also management system and operational mechanism, existed a lot of deficiencies. There is plenty of space here to need development and promotion.《science and technology in Olympics》provided a typical successful example for TV on popularization of science,which showed a perfect combination of interesting and full of information. for one thing, the thesis began from the case,analyzing its feature and communication effect, for another, some problems are called forth as follows:the present state,the existing problems,its future development, further introducing a few more rational thought. I made some suggestions and advice aiming at attractive combination of scientific connotation and humanistic spirit in TV about popularization of science.