Research Of Phoenix TV's Program "Well-being Of Life"

"Well-being of Life" is a weekly program of Phonix TV which established in 2003. It adheres the humanistic spirit ideas and finds the people who have specia experience. Its purpose is to show the whole picture of this society by recording personal stories of survival and life, leave a " grassroots record" which is different from the official record. Today, the "well-being of Life" has been being a brand program of Phonix TV.It has loyal audience around the world.The ratings of "Well-being of Life" steady at about 0.35 which among the top five for nearly 30 columns of Phonix TV.It received international awards twice.Since it was launched in 2003, the theme and the concept of "Well-being of Life" have been adjusted four times. Initially,it targeted at alternative groups and edges,giving them the right to speak.Then, it gradually expanded to social vulnerable groups to show their stories of survive and life, searching for the strength of i Individual resistance. Since May 2005, its theme expanded again,historical themes and realistic story of ordinary people appeared together. In this case,the presentation and reflection of history and reality became the new pursuit of "Well-being of Life". Since 2008, the "Well-being of Life" involved in news stories constantly, capture and analyze topical news and events with its own unique perspectives and spirit.In the seven years of exploration process, the most valuable is the"well-being of Life"adjusts their own concept and positioning according the changes of the times continuously, and gets appreciation from global Chinese and even the world.The process of development and changes of the"Well-being of life" can be used as a model of China's TV.In this paper, we will analyze and comb the development of the"well-being of life"to find the common features, and provide reference for other programs.