Research On The Propaganda Tactics Of "Xinhua Daily" In Anti-Japanese War

As the party organ, "Xinhua Daily" was distributed to the whole country which was sponsored in the white-area by the Chinese Communist Party. It deeply propagated the line, principles and policies of our party in the white-area, and also played the role of "voice" function very well. But there was so many times that "Xinhua Daily" cannot be a direct newspaper propaganda just like the organ in liberated area, it must be paid more attention to communicational strategies, and adhere to the unity of principles and flexibility. Only in this way, "Xinhua Daily" can exist for along time as well as its development.During nine years of "Xinhua Daily" being existed, it had formed a whole range of propaganda tactics. At present, the research on the strategy of this paper has been scattered and fragmentary. This article attempts to summarize the propaganda tactics of "Xinhua Daily", the first thing is to make a longitudinal summary in three aspects concludes its background, purpose and text, and expounded that why the strategy of the paper formed. Secondly, to make a summary of the strategy of "Xinhua Daily" during the time of anti-Japanese War, which mainly analyze from its indirect propaganda and plot. At last, to summarize the experiences of running newspaper and historical enlightenment through lateral and longitudinal regularization of the paper's propaganda tactics during the time of anti-Japanese War.