The Research On Trademark Archives And Their Management

China joins in the WTO formally and the arrival of network times means that China will fully integrate into the international community under the situation of information and knowledge economy of the world. With the development of world economic integration and the arrival of knowledge economy times, the intellectual property rights has gradually become the means and focus of the international competition, the management of intellectual property rights has also become the research focus of the academic circles. Trademark as an important part of intellectual property rights, has not only a mark which distinguishs the goods and services, but also the important intangible assets of an enterprise and a powerful weapon in market competition. Therefore, how about using a trademark strategy to effectively manage the trademark information of an enterprise has a very great significance for protecting the trademark exclusive rights of an enterprise, improving corporate reputation and product quality and enhancing the market competitiveness of an enterprise.This paper is divided into three parts:the first part uses trademark and trademark archives as the entry point, introducing the implication and function of trademark, as well as the meaning and characteristics of trademark archives in detail, and outlining the development process of trademark and trademark archives, in order to do a basic theory foreshadowing for the research of trademark archives. The second part, on the basic of absorbing the introduction of predecessors and summarizing the domestic researches, formulates the establishment and management of Chinese trademark archives, elaborates on the role and value of trademark archives, the content and species of trademark archives, as well as the management system and method of trademark archives. The third part is a detailed analysis on the present status and problems of trademark archives management, combining with personal views and practical examples, from the perspective of protecting corporate intellectual property rights, proposing the consummate measures of Chinese trademark archives management, tentatively exploring to construct a information resource system of trademark archives.Overall, the establishment and construction of trademark archives needs gradual steps:the first is a profound seeing on the background of the times, comprehensively understanding the importance of trademark and the trademark needs of whole society, accurately grasping the meaning of trademark archives, as well as their content and so on. Secondly, deeply discussing the types of trademark archives, as well as their value, characteristics and so on, concretely grasping the management system and method of trademark archives. Again, applying the modern technical means and advanced management methods to manage trademark archives, and adapting to the requirements of archives information construction, learning from the trademark information management system at home and abroad, establishing a information resources system of trademark archives, in order to realize the trademark archives to be digital storage, information management, and network use.