The Comparative Study On "Moving China" And "Moving Hebei"

At the end of 2007, an article named" The Ten Commen Person Moving China" post by netizen begins the first Chinese network media "Commen Person Moving China" of selected activities, and to form on the CCTV's "moving China" Person of the Year selection strong impact. Yanzhao Metropolitan Daily which is the only designated media co-operation of "moving China" in Hebei Organizes "moving Hebei" Person of the Year Award.Although "moving China" and "moving Hebei" have some differences at the media and the media environment. But media events and media activities that are the same as the media planning, Simply the activity itself from the operation of media philosophy, the activities of positioning, and moving understanding of a comparison, we will find the root cause of the difference between them is that "moving China" has the understanding deviation of the moving. Moving is not the identity of the winning people but their specific act and behavior and most of the selected members are elite members of society. They are under the guidance of empty selection criteria and selecte the moving figures have also been questione by the audience. "moving Hebei" does not like "moving China"which is the typical selection of heroes and models, neither have the narrow of the Commen Person Selection.It is through this comparative study, we have to deeply reflect on the"moved selection" on each end of the year. The emergence of the selection is from moral crisis and t lack of faith of the Contemporary people.And this precisely fit the people-centered harmonious society construction which is now advocated. In the Moving Award personalities praised perform the historical continuity and stability of the ethical and moral standards. Although there are judges and he interaction from the audience's vote, the "moved selection" shows strong media hegemony and elite hegemony, not jumping out of the old way of thinking so that the concept of bias in the mainstream ideology in judging the performance of moving is too obvious.