Problem And Countermeasure Of Newspaper-net Interaction

The thriving of net medium formed a huge impact to traditional newspaper medium. Face with the cold winter of newspaper industry, the newspaper medium actively looked for the road to break through. Because of different characteristics between net medium and traditional medium, just can form different advantage, and the also can provide chance for the emerging of newspaper-net interaction.Since 2006, newspaper-net interaction has started in everyplace. The cooperation method of newspaper and network not only stayed in digital paper, but had new breakthrough, namely newspaper and network extensively developed the interaction of various forms in the activity of information communication, and this new development presented in the strategic level. Newspaper-net interaction between Chongqing Business News and Tencent Dayu Net is the classic case of success in our country, its newspaper-net interaction becomes more mature, walking on the ex-row of the whole country.This article consists of five parts. The first part gives a description to the concept of newspaper-net interaction and the background of the rising of newspaper-net interaction, briefly reviews the evolution process of newspaper-net interaction and sums up the applying model of newspaper-net interaction. The second part analyses the reason of newspaper-net interaction between Chongqing Business News and Tencent Dayu Net, and induces its two stage. The third part analyses the strategy operating of newspaper-net interaction between Chongqing Business News and Tencent Dayu Net from the aspects of news interaction and management interaction, and sums up its the meaning. The fourth part analyses the existent problem of newspaper-net interaction between Chongqing Business News and Tencent Dayu Net and of newspaper-net interaction of China. The fifth part analyses the teaching of foreign newspaper-net interaction, and how to achieve deeper newspaper-net interaction.