Research Of Social Networking Service Model

With the wide range applications of web2.0 technology in Internet, the concept of Social Networking Service (referred to as SNS) has come into the view of people, and then rapidly expands, impacts people's work and lives in all aspects. Social Networking Service is based on "six degrees separated", "150 degree rule," "weak link", etc. According to these theories, in the web2.0 era, each user has its own blog, maintain their own wiki, through Tag, Rss or instant messaging, E-mail, etc. to connect together, with the zoom of the individual social circles, and finally become a large-scale network, which is Social Networking Services.At present, Social Networking Service website has been established both at home and abroad, the vigorous development of the theory has aroused the concern of the theoretical circles and the business community. However, the discussion of the domestic academic community to the Social Networking Services has largely been confined to speculative discussion of general, lack of more detailed empirical research. This article research from the typical pattern of the applications and services, proceed through the current typical Social Networking Service model analysis, summed up the characteristics of successful models, pointing out the weakness of China's existing Social Networking Service model,and proposed for the possible future of our Social Network Service models. Specific studies are as follows:1 Introduction. Described the Social Networking Service and its related concepts, analysis the nature of its core, comb the web services development model, pointed out that the Social Networking Service models are the new direction of internet service model.2 Typical Social Networking Service models and their comparative study. To MySpace, Facebook, Mixi, Cyworld these four typical SNS website service pattern from the positioning,development,strategies,,the typical application,,the characteristics of user group and so on to carry out the comparative study, pointing out that their website success factors in common.3 China's Social Networking Service model and its problems. Through the analysis, pointing out that China's current three Social Networking Service model and its problems.4 Studied the development trend of China's Social Networking Service model. Through the analysis of success factors abroad and summed up China's current Social Networking Services, combine the characteristics of our netizens, put forwards the future service model of the Social Networking Services. Point out that only in connection with national characteristics and the actual demand, rooted in some kind of functional and emotional sustenance that can the sociality network services attract the most Internet users between the majority of users, and that can form a stable flow and has a sense of belonging brand, and realize the market value in the end5 Innovations and Prospect. This article summarizes the innovation, and proposed the future development trend of Social Networking Services.In this paper, response to the fit pattern of Social Networking Service that the domestic Internet sector suffer from and the domestic users are looking for, put forward three kinds of service models to help the vast numbers of practitioners and the entrepreneurs who interested in the Social Networking Services to rational knows its value, but also provide a useful reference for the study and research of the Social Networking Services.