The Study Of Rural Information Spread Mode During The Period Of Socical Transsition

By use of Y village in Zengdu District in Suizhou City of Hubei Province as a typical case, this study, which collects materials through questionnaire surveys method and in-dept interviews, systematically describes the current status of village information dissemination mechanism in the background of transition in rural China from traditional society to modern society, analyzes the concrete form and content of transmission mechanism of the rural culture, and examines the formation of conditions and operating environment as well as trends and changes of rural culture transmission mechanism, at last it explains the role of mechanisms information transmission in promoting rural modernization.Through research the study finds: human-to-human transmission, the mass transmission and organizational transmission are concrete contents and main forms of village information dissemination mechanism, although interpersonal communication in the information transmission is still occupying an important position, the transition period of China's rural information communication mechanisms has a new trend, that mainly includes: change from interpersonal communication to the organizational transmission; change from transmission mainly in villages to transmission outside villages ; change from single to multiple transmission. The study also finds that healthy information transmission mechanism has a positive role in promoting the agriinformation economy into science and industrialization; smooth information transmission has its unique methods and results in the shaping farmers' political ideas; information dissemination mechanism peasant also has positive impact on changing peasants' way of life and developing their civic awareness as also as deconstructing rural social construct.If we look information transmission mechanism as a constant updating process, the traditional rural modernization rural transformation can be a dynamic process, and the two influence mutually in the interaction of coexistence. On the one hand, an advanced culture promotes the spread of transformation of traditional rural with its unique mechanism; On the other hand, the transformation of traditional rural areas has a tremendous impact on the changes and remodeling of information transmission mechanism. We emphasize that the information dissemination mechanisms play an active role in the construction of modern and traditional farmers in rural areas to the modern transformation of the rural areas, but we can't exaggerated the role of information transmission or even ignore, denied that the current rural culture spreads some disharmony, and the negative contents.