| The environment of media broadcasting are always changing while the economys, policys and the echnologys changes, and for the the provincial-level Tv on the way of the market drifting further and further away ,only acutely awaring of these changes and taking corresponding response to the competition can make the provincial-level Tv be in an invincible position in media competition.It is precisely because of taking this in my mind, this article begins from the analysis of the characteristics of the current pan- media time, pointing out that the continuous development of media technologies, social class continue to divide and sustainable development of the economy and competition among the media are important reasons that cause today's pan-media era. Faced with this new environment, Provincial Satellite TV should be fully aware of their strengths and weaknesses of the media and timely adjust its operating strategy to achieve the maximization of profits.Taking the two major characteristics of the time of the pan-media in which media channels are rich but the valuable contents of media are relatively short, Thesis put forward some strategies for Provincial Satellite TV to adapt to this new marketing competition: First, do not give up the news, entertainment programs and TV drama program ,These three are the main source of profit growth, at the same time, the provincial-level TV should determines its concept of positioning based on the audience's psychological needs and establish its channel brand; Second, should give full play to its own production advantages, using quality programs as a breakthrough, integrated upstream and downstream industry chain build the core competitiveness of the channel; Third, drawing support form the feature of rich communications platform in Pan-time, the Provincial Satellite TV should integrates a variety of media channels to spread the channel in order to enhance the value of Satellite TV Channels. |
