| Since the later half of the 20th century, with the rapid development of high and new technology groups taken the information technology as the core, the human society has entered the age of information networking, which is the epoch-making event in human history. The appearance of computers and network technology has changed the world as well as the way of human's living. In addition, the emergence of Internet made the network economy come into being. The Internet consists of thousands of websites, each of which is made up of a lot of web pages, thus, the web page is the basic element of composing Internet. Web design belongs to the cross designing field of design and internet, not only inheriting the traditional design concepts, but also owning its unique characteristics. Web design encompasses not only the traditional visual communication design but also the information design, interactive design, sensory design, etc.Thanks to its unique fragment partition (TimeLine) and reorganization (MC nested) technology. FLASH is combined with the objects of ActionScipt and the flow control, making the possibility of the design on the flexible interface and the interactive animation design. At the same time, it is also regarded as the most compact front desk. Therefore, it has become one of the optimal solutions, which can realize the interactive animation design on the website. After analyzing the present situation of domestic and international art exhibition websites, this paper has realized that the art exhibition website should be a platform for showing art institutions as well as artists, and at the same time, the website design should conform to the artistic temperament of the artists themselves, and promote the individual brand of the artists. In order to achieve this goal, besides realizing more convenient interaction between users and website and more easily finding the information they need, the more important is to help them experience the special feelings of pleasure. And in terms of the artistry of design, this feeling should accord with the artists' unique temperament which can be made concrete and symbolized. At first, this paper analyzed the project's construction background, functional need and non-functional need.The framework of Ma Wang Dui Backyard Arts Center's website has been designed based on the analysis of needs. And then according to the needs, the deigning object and rule have been proposed, and the technical framework and the functional framework have respectively designed. The technology framework mainly considers the questions about website's maintainability and capability; hence, it adopts the design by splitting the framework from top to bottom, which designs the function of each section in main framework. As for the function framework, it discusses the function constitution of each section in the system, and at last, a dynamic function flow together with its application to FLASH has been given. In the light of principles of psychology and visual communication, it provides Ma Wang Dui Backyard Arts Center website with the vision-oriented principles and visual communication flow.Furthermore, the paper discusses the detailed design and realization of each part's function in the website. The back desk adopts PHP+MYSQL to process and store the data, and the front desk uses FLASH to construct the website. In this part, it focuses on the technology about how PHP systems interact with FLASH front desk, and gives an elaboration on the key synergistic effects used on FLASH front desk, such as designing and producing an interesting way of browsing.Finally, the paper tests the website and optimizes the website on the searching engine. In addition, some personal suggestions on FLASH application to the website design as well as some deficiency on the researching have been offered. |
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