The Plight And Outlet Research Of Hunan Vulnerable Paper Media

At present, a considerable portion of the disadvantaged paper Hunan media has a predicament faced with the survival and development of the critical juncture. The vast majority of the disadvantaged newspaper competition is still in the "days of eating on" intellectual content of such a low level of competition. The so-called "by-day meal" refers to the spread of newspaper competition remain in the news crawl on the incident itself and a significant influence on the position to win. Hunan, a number of vulnerable circulation paper media have fallen sharply, and fewer and fewer ads, the situation is worse, the newspaper has been difficult to survive under serious threat.This article first paper on media development in Hunan disadvantaged plight. At present, Hunan disadvantaged paper facing the development of the plight of the media consists of three dimensions: between the Hunan highly vulnerable paper media homogenization; Hunan disadvantaged paper media advertising market in the doldrums; Hunan vulnerable readers of paper media market is not optimistic.Next, the previous text of this article based on the analysis of that vulnerable Hunan paper's own lack of media; Hunan vulnerable paper media face strong competition paper media; from television, networks and other new media challenges; Hunan vulnerable paper-borne improper positioning weakened the competitiveness of Hunan vulnerable paper-borne causes of the plight faced by the development.Then, the paper put forward Hunan disadvantaged paper out of the predicament the media strategy. Should be pointed out that their marriage with the new media to Hunan vulnerable paper onto the new media technologies; train disadvantaged Hunan paper core competitiveness of the media the diversification of forms of advertising services ; implementation of efficient distribution strategy and emphasis on human capital operations, enhance the concept of news.In this paper, we take a qualitative analysis and quantitative analysis of a combination of a comprehensive analysis of the Hunan vulnerable paper-borne current plight of the disadvantaged paper Hunan media present the causes of the plight of a detailed interpretation. Which made reference to a qualitative analysis of communications ? Media management, media marketing of the theory of information and case study materials, paper-borne part of Hunan vulnerable part of the newspaper published data and vulnerable paper media interviews with the major departments of the record. Quantitative analysis of the major media on paper market survey data will use for analysis.