Research On Hunan Media 's All - Media Convergence Model

With the advent of the Omnimedia, television media as traditional media are facing huge challenges, the pace of the Omnimedia convergence is speeding up, the Omnimedia convergence of television media has become the topic of television media and whole educational circles.Since 2013, this year for the first time Chinese Omnimedia ratings into the provincial satellite TV influence judgment basis, Hunan satellite TV,as its content of innovation and Omnimedia promotion has achieved outstanding results, has been ranked the top of the provincial-level TV satellites. High ratings of media attention for the Hunan satellite TV has gather a large audience. The success of Hunan satellite TV is a typical example of TV media fusion practice in Omnimedia fusion, the media industry called this achievement as " Hunan TV phenomenon".The author thinks that the Omnimedia fusion model of Hunan satellite TV is typical in the television media, taking into literature method, case analysis and dissemination of knowledge,this paper is divided into four chapters to analyze, First, this paper introduces the backgrounds and significance of Omnimedia. Based on the review of literatures, the problem to be studied is proposed. The author divided Omnimedia fusion process into three stages to summarized; Secondly, this paper mainly elaborates the comprehensive factors of the spread of environmental impact, audience awakening subjectivity and technological progress, Hunan satellite TV must be full of Omnimedia fusion if Hunan satellite TV want to develop continuously;Thirdly, this paper analyses Hunan TV the Omnimedia fusion model in four aspects: the fusion of media forms, content of fusion, the fusion of communication, the fusion of creation subject; Finally, the paper through the analysis of Hunan satellite TV fusion model concludes the deficiency of process of Omnimedia fusion and presents the prospect the trend of this topic in further study.