The E-commerce Strategy Of Book Marketing In The Internet Age

The rapid development of the Internet is affecting the national economy in all walks of life. The digitization, the networking, the informationization are now development trend of the publishing industry. At present , the press in Our country using the network to sale books are of the different pace. This article has systematically analyzed the press network marketing situation, Proposed some essential methods of books network marketing. For instance, the press can constructs their website, cooperate with the gateway website, cooperate with specialized website, cooperate with bookstore on the network, Carry on the email individuality marketing using the CRM systems, carry on marketing using blog and so on. However, the electronic commerce level of our country is still low, Also we are facing some problems such as the credit, the physical distribution and the mid-cap construction. Our Books electronic commerce is still have a long way to go.The full text is divided into four chapters:The first chapter provides an overview of the main difficulties faced by press and the e-commerce. That is the causes and the need for e-commerce。Chapter II provides an overview of the significance of e-commerce marketing.Chapter III is the main part of this article.Introduceing four methods of book e-commerce: the press constructs their website; cooperate with other website.including the gateway website, the specialized website and the bookstore on the network;Carry on the email individuality marketing using the CRM systems;carry on marketing using blog and so on.Chapter IV of the text pointed out a number of bottlenecks in the process of the realization of e-commerce. And put forward some possible solutions.