The Research Of Financing Problem In Media Industry

China's media industry is one of the most important industries of the national economy,which guide the public opinion,and it is also create a huge wealth.The combination between the media industry and the capital should be a win-win situation.On the one hand,the domestic media industry has a big attraction to the capital because of its development potential and good return.On the other hand,as an industry that need for significant capital investment,the media industry itself also has a huge capital need.However,due to the special nature of the media industry, financing problem has always been an obstacle to China's media industry.The media industry has many subindustries,and they are significantly different from each other.Although the film industry does not hold an important role among all those subindustries,it is the subindustry that opened earlier and has made many breakthroughs in financing in recent years.Those experiences in financing could be a good reference for other subindustries.This article begins with the analysis of the features of the media industry,and then brings out its speciality in financing,and sums up the financing methods that can be apply in general media industry,and then introduces the financing practice of the film subindustry.The author analyses the financing problem and offer proposals in the end.