The Analysis Of E-Magazine Industry With SCP Paradigm

With the rapid development of computer technology,especially the result of the computer striding into the multimedia age in recent years,E-Magazine,Using internet as a publishing platform,is one of the new publications.After experiencing enthusiasm of the participants and encouragement of the venture investment,E-Magazine has become another hot spot after portal site,search engine,and blog in China.On this condition,the E-Magazine industry come into being quickly,and even as one of China's industries which are keeping ahead in the world.This new industry is worth studying.SCP paradigm is the most common theory when we analyse one certain industry. SCP paradigm is a theory about Market Structure,Market Conduct,Market Performance.It is the subject of this article.First,it analyses the Market Structure of E-Magazine industry,mainly about the situation of the operators and the audience,the degree of competition.It learns that E-Magazine industry is not in the condition of intense competition,and the primary problem is that the number of the audience is not big enough.Then it analyzes the Market Conducts.In order to attract more users,E-Magazine industry operators adopt free pricing strategies commonly, simplify reading process,media promotion strategy such as interact unions, cultivate audiences through online virtual communities and offline activities,attract the contracts of which the content supplied by traditional medias,creating differences in profiting models.In the end,it summarizes the Market Performance.Market Conducts implemented by the operators also bring a lot of achievements,such as reducing the cost of publication of E-Magazine,creating Profit,prompting the development of technology.