Research On The Effective Cooperation Path Of Plait And Marketing In YanTai Daily Media Group

This text research on the effective cooperation path of plait and marketing in YanTai Daily Media Group, the cooperation obstacle of the production and marketing link is starting point, leading into media economics theories,organize structure theories and brand image theories.By using case research, calculating analysis,comparison research methods, it analysis the existing cooperation problem and the related obstacle in YanTai Daily Media Group,from decision structure,organization structure, encouraging a mechanism change and remoulding brand image ,then put forward solution path.At last, it carry on a comparison with others domestically, points out respectively apply scope.This text mainly includes four contents:Firstly,announces the cooperation problem of plait and marketing, emphasis the importance and urgency;Secondly, sorting related theories to study a result, combine with practice an operation;Thirdly, generalizes the effective cooperation path of plait and marketing in YanTai Daily Media Group;Finally is to analysis and clarify the applicability of that path, and provide other case which can be provided to draw lessons from.The research value lies in, filling up the blank attach with exclusively study of cooperation problem in media industry area.It also provides a kind of path that could operate quickly and draw lessons easily forsolution.Whatsmore,it provides choices of the theories and the exercises both side, enriches setting up of media economy and constructing of the media group orperating mode.