Recent years,with the performance improvement of mobile phone, the popularization of mobile data operation and the dramatic development of digital TV and network technology, mobile phone has changed its role from a communication tool to a complex media, and Mobile TV has proved this change.Although the prospects for the development of Mobile TV is broad enough to be optimistic about the industry wide, but like all media,Mobile TV in the development process, there have been some in their development constraints. Therefore, how to overcome these problems and promote Mobile TV the healthy and orderly development of the industry has now become an important need to examine the subject.This paper based on the communication point of view, from the concept of Mobile TV, the starting characteristics of the mass media, both at home and abroad in the development of Mobile TV based on a comprehensive review, pointing out some problems and the corresponding countermeasures of the Mobile TV. |