Analysis On Dialect Television Communication Of Mainland China

In the 80th of last century,the teleplay with Sichuan dialect declares the birth of dialect television communication of mainland China,and dialect TV has gained its prosperity during the past 20-year-long development. Especially in recent years,dialect TV programs and dialect teleplays are considered to be the"unique skill"of local TV stations during the drastic media competition.However,the dialect television communication has to face with the policy restriction of the government; moreover,it is showing more and more disadvantages during the process of marketization of media management in China,which causes more and more criticism by the public. So it is an urgent topic for media that how to seek the sustainable and healthy development of dialect television communication during the competition.This article is trying to make a research on China's dialect television communication by qualitative research and individual analysis based on the theory of journalism and communication,social psychology and linguistics. The 1st part of the article reviews the development of china's dialect television and summarizes its characteristics,the 2nd part makes a research on reasons why the dialect television has received a popularity during the past years,while the 3rd part of the article makes analysis on the policy restrictions and also the disfigurement of dialect television though its development. And the last part of the article gives a series of suggestions on the sustainable development of China's dialect Television Communication.