Research On The Contemporary Journalists' Character And Image

Journalists who propagate news and message are the bond and bridge between the fact of news and the masses. Since the appearance of journalists, it means that the character, status, action and objective of journalist are interrelated closely with the society and the masses. This determines that the professional character of journalists have to conduct self-mold and self-consummation unceasingly as the development of society.To understanding the community completely, not only need to define the category of the journalists' character and image, but also begins with the character guidance of the media. Because of the four functions of the media, namely, the surrounding monitor, explanation and prescription, socialization and provide recreation determine the character function of the journalist directly. This is the inner observation original function of journalists and the theoretical basis of journalists" character and image transformation.Journalists show the different image characteristic in the different period. With the political pattern shines upon, not only "the scholars discussed politics" with the emotions of benefiting mankind, but also the single propagandist with the thought of "class struggle platform" as well are all show that the politics can not break away from the journalists. As the society developed, the character and image of journalist which experienced the transformation from the propagandists who" works with the chains of politics" to "the crownless king" whose social function enlarged infinitely is on the way of hard evolution. Especial went into the new century, reform and opening-up carried out more deeply brought about the development of diversified society. The understanding space of the character and image of journalists extend unceasingly and presented a kind of scene of diversified ideas which appear and exist together and go toward reasonable.However, with the background of the media surrounding which bred in entertainment and the diversified journalist image which the masses expected, the character and image of journalists appears many declination. These display that the character dissimilation, namely, conflict between professionalism and commercial benefits; the character confusion, namely, conflict between the most essential character and non-occupational character requirement which include character dislocation and character offside; the character degeneration, namely, conflict between the basic function and strengthen the forth putting of external conditions. The appearance of these conflicts result in the image of journalists in the eyes of the public discounted greatly, but also affects the role of conduct code of journalists.Therefore, to building harmonious character and image of journalists become an important study topic. First of all, it is necessary to strengthen the education professional journalism and internalize the ethics consciousness of journalists. This requires objectively understanding the relationship between the journalist professional responsibility and social responsibility, construct the ethical and moral system with the core of self-regulatory mechanism of journalists, construct social control mechanisms of supervise media. Second, we must advocate the professional concept of journalists; cultivate a unique character of journalists. Mainly regard humanities as a fundamental aspect, regard the overall awareness as the high degree, regard the innovation as a driving force and regard the distinctive style as an aim.Journalism is a sacred cause. In contemporary political democratization, economic liberalization and the diversified thought the value society, the most valuable professional journalist, it is necessary to conscientiously adhere to the true, comprehensive, neutral, objective reporting norms and the principles of professionalism, be able to achieve the dynamic equilibrium between spiritual freedom and freedom of society under the various social control factors.