Media Audience Relationship Management

The relationship between media and audience is the media the most important operations of a relationship. In the current fierce competition in the media,as the media audience (or group) the focal point of,has become a fact beyond reproach. From customer relationship management marketing media audience theory of relationship management,as a modern management concept and management mechanism,media and its audience in favor of the maintenance of long-term relationship,media to achieve optimal distribution of resources,so as to enhance the public image of the media and comprehensive benefits.First of all, the first part of this paper to study customer relationship management, CRM is also related to the theoretical system,analysis of customer relationship management and related research monograph views,it also explored at this stage in the application of experience in various industries,CRM for the Construction of China's media system to provide a reliable theoretical basis and practical reference. Followed by the introduction of the media audience relationship management,analysis of the relationship between the media audience of some cases management.In this study, the introduction of the second part of the media related to customer relationship management concept,shall Customers. Customer Value. Customer satisfaction and customer loyalty related to the concept of starting from the characteristics of the media to explain the corresponding,and combining the characteristics of the media industry, an analysis of the media industry in the audience. Audiences value. Audience and audience satisfaction loyalty. The audience the core issues, such as relationship management and its specific interaction between the relationship between some. Some combination of the operating situation of the media,audience relationship management responsibility of the media a few goals,including:The development of more audiences,Optimize the value of existing audiences,Audiences to retain valuable.As the third part of the main body of the article, analysis of the current media, how to build audience relationship management systems, as well as the issue of how operators,the focus of the database from the audience to discuss the establishment and operation of the audience relationship management. The first part should be made to understand the audience,database to build an audience,the audience all the information management point of view integration. Followed by an analysis of how audiences database operators,that is, through what channels will be a wide range of audiences to understand fully the role of information in the audience. Selected for the part of newspapers, television, periodicals and other media audience case studies to establish the actual situation of the database,with success at home and abroad come to the audience how to better the operation of value-added data for media. Finally, the audience discussed how to foster loyalty,mainly in the case of a sound database,a wide range of services through improved,approach to marketing through a variety of audiences to grasp the information applies to the audience,so as to nurture the loyalty of the audience.