Research And Application On Internet Video And Audio Broadcasting Technology Of Xiamen Media Group

With the fast development of the Internet, network media is rapidly nibbling the traditional media's audiences and advertising market. Various types of traditional media are paying close attention to the development of the Internet. The traditional media is also actively seeking opportunities to join in the network media. For example, the Christian Science Monitor, an American newspaper with 100-year history, announced it will cease its traditional daily circulation in print format and shift to publication on website in April 2009. Xiamen Daily's "Network of Xiamen" has become a local portal website. The television media with the aid of aspect superiority, such as video, has entered the commercial website domain. CCTV Network became the hottest domestic internet video site of the year by broadcasting 2008 Beijing Olympic Games. Phoenix Network, established by the Phoenix Satellite Television, has also become one of the top 10 most-visited web sites in China.Although the CCTV Network and the Phoenix Network radio have become the successful examples of the new network media in the radio and television media industry, many local radio and television networks are still falling behind the pace of Internet development. With the fast progress of the Internet video and audio broadcasting technology, network infrastructure improvement, and the emergence of Podcasting network applications, video and audio websites has become the most favorite type of websites visited by Internet users. Holding the advantage of sufficient video and audio programs, local radio and television media's website now have the bedrock to stand out the applications of Internet video and audio.The thesis makes a resarch analysis of the Internet video and audio broadcasting VOD system of the Xiamen Media Group, and podcasting system implementation based on The POCLE platform, and application on The OPENV video search technology. The new VOD system of the Xiamen Media Group improves the virtual broadcasting function of the traditional VOD system, adopts the DRM digital copyright management, and is designed with the program, client and advertisement management modules to achieve its commercial value. It also applies the CDN and P2P technology to release the pressure on network bandwidth, and adds Podcasting and video search function to enhance the applications of the video and audio technology. The author analyzes individual systems and their limitations in application, makes recommendations for improvement, and offers personal opinions on how to take the advantages of individual systems to provide an integrated network video and audio service.