Design And Implementation Of Cooperative Sales Service System For Garment Industry Based On Brand Strategy

With the development and advance of market economic reform, The value of brand increase rapidly and the brand has become the key of winning customer loyalty and seeking long-term survival and growth for enterprises. At the same time, under the new economy which take the information industry as the guide, E-commerce takes the development of information technology as an opportunity, takes the popularity of the Internet as the basis, as a result, a profound change had happen in the field of trade and commerce, And even subvert the traditional production and management methods, all these will carry a far-reaching implications to the existing services and consumption patterns.This thesis combines the result of market research, expounds the concept of brand management and strategy, demonstrates that the promotion of brand and the development of e-commerce are the only way for the modern enterprise's development. Base on these guiding ideologies, this thesis is also defining a brand building model. Learning from the concept and design of ERP, DRP, CRM, this thesis puts forward the concept of Multi-level Cooperative sales service System for Garment Industry Which Based on Brand strategy. It actualizes the conversion from the old pattern of central about products to the new pattern of central about clients. This strategy focuses on the integration and harmonization of sale, shop, services ,then accomplish easy sales, personal services, high efficient management.According to the management model of CSS and the processes of software engineering, this thesis has made deeply requirement analysis, designed scientifically data model, apply excellent N-tiers architecture in developing the system of CSS. The system of CSS includes enterprise management sub system, B2C sales platform for shop, customer services platform, not only B2B model, but also B2C model. Enterprise management sub system's functions include the management of products information, dealing with the business between enterprise and shop. The main function of shop sales platform is to accomplish internet sales; the client service platform is to supply subscription for information, personal services.