Modern Private Book Industry Study On Brand Strategy

Private book industry is an important power which is active in the market of books. The private book industry occupies half of the field of book distribution, and it contrives a number of best-selling books, which is also play an important role in the field of book planning. While the gradual opening of China's publishing market, the development of the private book industry faces challenges and opportunities.The first two chapters of this article mainly analyzes the private book industry and the brand's profile. Through this way to educe the inevitable trend of the brand which the private book industry has to go. From Chapter third to Chapter fifth, separately from the brand life cycle stages, which is the brand-building stage, the brand's expansion stage, the maintenance stage of the brand, researching the strategy that the private book industry can adopt.The private book industry has a feature of flexible operation mechanism and management mechanism. The feature determines the private book industry should focus on the needs of the market for development and management. Intense competition in the market which forcing the private book industry to enhance the brand strategy. Segment the market in the brand planning stage and set up brand concept, in order to positioning in the market. In brand-building stage, we must continue to find outstanding works and authors, establish modern enterprise system, emphasis on talent development and the construction of channels. We should take the appropriate marketing strategy emphasis on service and integrity of the brand-building and improve the brand's influence. As well as we can make the most of the brand influence to expand the stores and absorb investment and use of brand accumulation to invest for further development which can make the brand bigger and stronger. Through direct, indirect and combination of extension, by means of the imported books expand the brand market. In the process of brand extension, we should pay attention to stick to the original brand concept and attend the relevance of the brand extension and moderate the brand extension. To maintain brand awareness to brand maintenance, through the registered trademark, publicity pseudo-books, fake books hazards, social protection and brand innovation, etc., to maintain the brand. We should set the maintain awareness of the brand, through registering trademarks, publicity pseudo-books and fake books hazards, social protection and brand innovation and so on, maintain the brand. At the same time we should have the courage to face crisis and set up a crisis management mechanism to deal with crises.In this paper the private book industry analysis of the process of brand strategy combined with theoretical analysis, and the private book industry to brand strategy success and failure cases, providing the reference for the private book in the process of branding.The competition of book industry has entered the stage of the brand's competition. Proper brand strategy can improve the competitive forces of the brand, so the corporation survive or development or growing in the fierce competition. Private book industry has its own characteristics, which determine it has the conditions of development and grown. Therefore, according to the private book industry's characteristics for to explore brand strategy that in the private book industry of the brand life cycle. Through this way a theoretical basis and practical cases are provided for the private book, which helps the private book becomes more and more professional, powerful and strong.