| The Specialized radio frequency is broadcasts the reform in the last few years the hot spot, also is broadcasts the human the choice which in the thorough understanding broadcast dissemination rule, in the adaptation society change process makes. From 2000 until now, according to avoid duplicating, specialized bright, the reasonable layout principle, the nation altogether increased the specialized broadcast frequency 164 sets; the adjustment broadcast frequency 161 sets. At present, above the level broadcasts in the frequency, surpassed 60% to implement the frequency specialization and the object reform. The nation altogether sets up the economy, the transportation, music, the information and so on the specialized broadcast program 450 wraps.Broadcast the development presents situation on current our country, this article divides four chapters to explain our country to broadcast the frequency specialization in detail. Analyzed any to call the broadcast frequency specialization, how could the better development broadcast frequency specialization, as well as pointed out on the current broadcast specialization path appeared in question, in order to will provide the help for a next broadcast enterprise better development.First chapter mainly introduced our country broadcasts the frequency specialization the development present situation.Looked from the domestic and foreign broadcast development history that, the broadcast frequency specialization is broadcasts the development the way that must be taken. This chapter broadcasts the frequency specialization from our country the appearance to mention, induces our country to broadcast the frequency specialization gradually the present situation.Until first, our country broadcasts the frequency specialization to appear our country to broadcast the frequency specialization phenomenon the appearance to include it the document, is produces under certain historical perspective and the social development. In fact, as early as in 1980s, along with our country first economy broadcasting station Pearl River economy broadcasting station's beginning broadcasting, the specialized frequency prologue already pulled open. This article believed that; the institution enterprise manages; concept statement, causes the broadcast frequency specialization the reform also to start to start; Pearl River pattern; the appearance symbolizes the first specialized frequency production. The Shanghai broadcast frequency specialization reform symbolized the broadcast frequency specialization truly will become the broadcast reform the tendency. The Beijing Taiwan frequency specialization construction endeavor transforms in name these specialized comprehensive frequencies as the true specialized frequency.If second, our country broadcast the frequency specialization request to propose the development which Zhuhai, Shanghai and Beijing broadcast to establish our country to broadcast the enterprise after that change, then in 2001 regarding “the broadcast frequency specialization; is a transition year, because this concept has been included for the first time the document. However, many broadcasting stations the broadcast development year duty understood simply for the frequency control and the program innovation, has not excavated its in-depth meaning, some provinces according to various local economy, the region difference have not established own specialized broadcast frequency, has caused afterwards in for several years, our country broadcast the enterprise development many tortuous paths.Third, broadcast frequency specialization in national developmentStarted from 1999, our country broadcasting station quantity started to climb year by year, the broadcast frequency specialization unfolded in the nation. The central people broadcasting station started from 2002 to begin to arrange the reform and to start gradually. But various provincial levels broadcasting station's frequency specialization also rapidly develops.Second chapter has been analyzed from the broadcast disseminator and the numerous communities two aspects the influence broadcast frequency specialization factor, and explained emphatically has been broadcast the audiences the contact rate change and the frequency specialization relations.First, the specialized direction segmentation to disseminates the localization influenceAfter 2000, our country broadcast the enterprise the development to progress by leaps and bounds. The specialized broadcast frequency like mushroom growth, the news, the transportation, music, the economy, the metropolis, the literary arts, the countryside, the children, the storytelling, and the story and so on the specialized frequency emerges one after another incessantly. However is not the content which all specialized broadcasts broadcast can achieve the specialty. Some frequencies by synthesize primarily, some frequencies by big synthesis, small specialized primarily, but also has some greatly specialized by, the small synthesis primarily. But opens newly the specialized broadcast the specialization is often stronger, arrives to the goal audience's service.Second, the broadcast is listened to the audiences the custom to the specialized frequency content establishment influenceThis chapter, this article mainly sets up the letter medium research company from the Guangdong match in a March, 2004 investigation data is a foundation, listens to changes and so on program type from the audience which the broadcast the goal, the place and the tool, the time, listen to frequently to launch the analysis.Third, is broadcast the audiences the contact rate change and the frequency specialization relationsThe relations which this section, this article from the old age audience group, the student audience group, the white-collar audience group, the department analyzes while the audience group four aspects which is broadcast the audiences the contact rate and the frequency specialization is affects mutually.Third chapter through from the basic situation, the audience listens to aspects and so on question which the custom, faces to obtain, analyzed our country transportation broadcast, music broadcast, the countryside with emphasis has broadcast three specialized frequencies the development types;First, transportation frequency Continued after the recent years to develop fast, the transportation broadcast already achieved certain altitude at present. How does the depth develop own had the superiority, fully uses own high quality sponsor resources, the brand column influence, the high end audience community's faithfulness, seeks the development the new pivot and the new space, will be the realistic topic which the transportation broadcast must face.Second, music frequencyListens to the situation from the domestic music frequency, generally speaking, has three major characteristics: First, music frequency is the specialized degree big broadcast frequency. Second, music frequency localized characteristic is prominent. Third, music broadcast existing space broadness, prompts the city music frequency further to develop and the narrow possibility.Third, countryside frequencyOur country agricultural population is multitudinous, regarding the broadcast medium, the countryside audience proportion is very big, and the farmer already became the broadcast importantly in view of to listen to the group. But the domestic countryside frequency overall situation is not optimistic. The broadcast very is still big to the countryside area dissemination potential. Does not have the full development by far and displays. Therefore, the countryside frequency road of development also needs disseminator's innovation and the correlation department enlarges fund investment.The fourth chapter main research is our country broadcasts the frequency specialization the trend of development.This article believed that, future will suit our country to broadcast the frequency specialization the development shape is the typological broadcast. This article basically broadcast the frequency specialization through these four partial elaborations to our country to do the quite comprehensive research and the analysis.First, our country will broadcast the frequency specialization development future requestThis article to believe mainly will include four points: First, the essence holds the program, moves towards the director center system. Second, establishes independently, the authority as soon as possible is investigated the audiences the organization. Third, the system broadcasts the separation, intensive farming. Fourth, construction and active program market.Second, our country broadcasts the frequency specialization development the future shapeBroadcast the medium the frequency specialization to need the innovative reform and the development now, again will leap with the brand-new idea and the content impetus broadcast enterprise. But this article believed that, one of solution broadcast frequency specialization bottleneck easy to do method is - - the typological broadcasting station. The typological broadcasting station's appearance is faces the change, the reform and the innovation product. But its application is not popularizes extremely, but also needs the practitioner to innovate according to the special details, adapts the different type broadcasting station, the different local audience's appetite. |
