| In this new historical period ,30 years of reform and opening up and building a harmonious socialist society, as an important component of ideology, the supervision by public opinion of news has its own characteristics and advantages of the social, political, economic, cultural and other fields to play a wide range and profound effect. However, due to various imperfections, the supervision by public opinion of news often be in the implementation of monitoring subsidence repeated embarrassment, at the same time information is also a lack of regulatory supervision. This article is just focusing on the role of public opinion in the new period news-depth study of this issue, not only have a strong theoretical significance,but also have more important practical significance.This article is divided into five parts.The first part is the meaning of public opinion on the news and features.In this paper, I first press the opinion that the concept could be defined.《The NEWS MEDIA GUIDE》is said: "The news media, public opinion is the main legal framework of the powers conferred by certain news media, expression and dissemination of a certain tendency of discussions, the views and opinions on social power (including the power of organizations and individuals), evaluation and monitoring of public policy. "Although public opinion is news to society as a "soft control", but its power is enormous. It to the constraints of state power bodies, able to influence and guide the public's values and ways of behaving incentives play a role in the party and the government can help improve their work, and play a stable society, the role of the public.Part II: the new era strengthen the significance of public opinion.News supervision by public opinion in favor of developing socialist democracy, to ensure that the people really enjoy the management of the power of the state and society, to ensure that the people enjoy extensive rights and freedoms; is conducive to combating corruption, numerous facts have proven that public opinion in the fight against corruption, advocating good governance, strengthen law enforcement, government decrees, such as to maintain play an increasingly important role; is conducive to political participation of citizens, citizens the full exercise of public opinion through the right supervision, they will better stimulate the enthusiasm of the masters of their own affairs; is conducive to effective self-education among the people, so that the people recognize their mistakes and correct their own errors, to educate themselves, so that the soul be purified and improved awareness; is conducive to promoting a healthy social atmosphere, the press is the fundamental purpose of public opinion to promote healthy practices, advocacy advanced in the whole society to form a good social environment of public opinion.Part III: analysis of the value of public opinion news.First, the news supervision by public opinion with impartiality. Because the right to information by virtue of public opinion, not a mandatory administrative power, nor is it a deterrent laws and regulations, but by the fact that the wide dissemination of the strength of public opinion formation.Secondly, public opinion has widely disseminated information, and a strong deterrent. News has spread widely, the characteristics of a strong deterrent, it also determines the wide dissemination of news and public opinion have a strong deterrent.Thirdly, the press of public opinion is fast, the fastest intervention. News itself is time-sensitive, fresh, and also determines the information quickly and a reflection of public opinion can be characterized by the rapid impact.Fourthly, the press has a low-cost characteristics of public opinion. China's media itself has the function of public opinion, without the specialized input.Fifthly, the press has a preventive supervision. The news media is the collection of modern information and communication platform for economic and social development of their mastery of the most vivid, the most specific, the most comprehensive and effective early warning to play a role.Part IV: current news supervision by public opinion the main problemsFirst of all, the news of the legal protection for lack of supervision by public opinion. At present, our country has not a more comprehensive, systematic, and general public opinion the right to regulate the basic laws and regulations.Secondly, the news media's "bureaucratic." Under the authority of the attachment of a direct result of the media "bureaucratic" and led to the media needs to ignore the audience, to a certain extent weakened the mass media as the mouthpiece of the people the functions of supervision, increased public access to monitoring information more difficult.Thirdly, the increasingly rampant false news. In recent years, with increased media competition, false information and news on the opportunity, many diverse sensational false and absurd news, press coverage grandly down the page.Finally, news of the existence of corruption. A small number of journalists lack professional ethics and quality, home party and the state law ignores the use of the media to retaliate against public opinion has been criticized features or profiteering,issued and paid to news events also occur.Part V: perfect perfect countermeasures news supervision by publicopinion.Although the advantages of media supervision, but in the development process there are still some unavoidable problems, to solve such problems, the corresponding author of the 11 measures and countermeasures to improve, the expectations of the new period Study on the role of media supervision and further promote the China's news of the development and improvement of public opinion.First of all, public opinion should be the development of information law, public opinion acts norms. News supervision by public opinion, only took the road of the rule of law in order to guarantee their fundamental health and normal function of the exercise of supervision by public opinion.Secondly, correct the news media itself is the key to improving the public opinion. The news media units should strengthen the internal management, and strict accountability distortion misconduct; journalists should take the initiative to enhance the political awareness of media supervision, the overall situation and sense of responsibility, the exercise of supervision in accordance with the law, and ensure the public opinion thereal news, impartiality.Thirdly, an interview with strict customs, from the source refused to false news. Elements to the press scrutiny of the details and circumstances to look at the political, policy and legal scrutiny to; of knowledge, to carry out scientific scrutiny.Finally, to strengthen the building of public opinion. Through learning, education, training, discipline and other measures to foster media practitioners, particularly those engaged in public opinion coverage reporters, editors firmly establish political awareness, the overall situation and responsibility. |
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