Research On Application Strategy Of Broad Hand Technology In Hebei Netcom

With the worldwide decline in fixed telephone voice market, telecom operators have recognized the importance of technology applications on business growth. They have launched researches and begun to build value chain on broadband technology applications. But the development of broadband technology applications is faced with a lot of problems, such as lack of a mature application mode; lack of unified application platform and support system, lack of distinct characteristics products, and so on.This paper first introduces the development of broadband technology within and outside China and analyses some operators'relative mature models. And then systematically analyses the characteristics, background, environment and various factors of broadband technology in domestic development. Also, according to Hebei Netcom's enterprise characteristics and business characteristics, using PEST, SWOT and value chain analysis, this article demonstrates the importance of the proposed broadband technology application in Hebei Netcom and points out the existing problems.According to Hebei Netcom's broadband technology application development strategy, this paper proposes the idea of setting up a unified portal, a broadband technology application platform for small and medium-sized operators and a unified support system. The unified portal website will integrate the current broadband products of Hebei Netcom's public users and come out with new products with distinct characteristics. The broadband technology application platform aims to give external support to small and medium-sized operators to achieve the information-based, while the unified support system can guarantee the value chain's forming of broadband technology application.Hebei Netcom should grasp the chance of broadband technology's rapid development to accelerate its transformation towards information service provider, enable Hebei Netcom to provide more comprehensive services to our society and thus enable this enterprise make even greater progress.