Research On Media Information Dissemination In Public Crisis Management

After 30 years of reform and opening-up, China is in the critical period of economic and social transformation, as well as a high-incidence season of the public crisis which is burster danger and involved a broader impact.Modern practice shows that information dissemination mechanism is a key factor to prevent and respond to the public crisis. As a result of the media with quick, broad, rich, diverse and interactive features the media played an informed position and the coordination of early warning and many other important roles. In another word , the dissemination by media in the public crisis is as important as the disposition of the crisis by the government. From hidden to outbroken of the crisis, rumour arisen accompanied by a crisis, slow disposition of crisis, weak social assistance and lack of preempt are closely related to the situation that media does not play a full role in dissemination.This article focused on the problems and constraints of China's media in crisis information dissemination according to new situation.On this basic, it discussed the improvement of information dissemination by media in public crisis.