Study On Multi-agent Simulation Of The Collaborative Commerce And Implementary Mode Under Uncertainty

Gartner Group has forecasted the collaborative commerce will become the core content of the commerce development next round. Enterprises expect the introduction of collaborative commerce to improve business processes, reduce costs, enhance customer satisfaction and loyalty, increase benefits and so on. In recent years some important production of the Complexity Theory can be guidance to the complex collaborative commerce system. This paper studies on the operational mechanism and the implementary mode of collaborative commerce with the basic ideas from the Complex Adaptive System Theory, which emphasizes combining the bottom-up and top-down solution.Firstly, the paper summarizes the reviews on the concepts of the collaborative commerce, the uncertainty in the collaborative commerce, the operational mechanism and mode, the simulation model of the collaborative commerce. Then, the paper elaborates its theory basis Complex Adaptive System Theory and its simulation tool Ascape.Secondly, based on the Ascape platform, this paper constructs multi-agent non-collaboration commerce and collaborative commerce simulation models, observes the adaptive behaviors of the distinguishing enterprises agents that have the same internal models under the uncertain environment, analyses the enterprises agents'different variables and actions, demonstrates the important functions of the information-sharing and resource-collaboration by comparing the specific results.At last, from the angle of collaborative commerce system level, this paper reveals the emergence of uncertainty in enterprises'management and its influence to the enterprises'profit, furthermore, analyses the complexity it produces in collaborative commerce. Based on these the paper suggests the enterprises should change the traditional flow operation mode and adopt two-layer modular collaborative commerce mode that combines the operation layer and coordination layer.