Analysis And Evaluation Of The Content Of The Pharmaceutical Enterprises Websites

In order to study China's pharmaceutical enterprises in the information and globalization era should be to how to build websites, make websites more effective and more favorable display corporate image and enhance brand value, serve for customer more expediently, faster, better quality, improve directly or indirectly the operating performance , this paper based on study the international and domestic pharmaceutical industry development and e-business'development and environment, academic evaluation and analysis method of the websites selected 80 pharmaceutical enterprises website as a sample with the quota sampling method according to scale of pharmaceutical enterprises. collected 38 categories of content module and six categories of information of business variable with content analysis, summed up frequency of the site content with the SPSS statistical analysis software to overall sample size and the four categories of pharmaceutical enterprises, summarized the character of contents of the various components, evaluate website content constitute with the Rayport and Jaworski's 7Cs necessary for the effective design elements of the theory at this stage Pharmaceutical Enterprises; Meanwhile, comparatively analyzed all types of website content constitute of Pharmaceutical Enterprises and discussed and analyzed the difference of web content constitute between the inhomogeneous pharmaceutical enterprise.The study also the selected five pairs of business variables and web content constitute a variable group with SPSS's crosstab and chi-square (χ~2) testing as the descriptive analysis to conclude relationships of the variables.Finally, according to analysis and evaluation studies, brought forward the basic requirements of the pharmaceutical enterprises building website, the principle the pharmaceutical enterprises should be guided, designed the basic flow model pharmaceutical enterprises build website.