By Chinese Public Channel Public Strengthening

Public Channel is a unique Channel of our country, a policy channel, the product of the radio and television reform. Although Public Channel also has the public word, its background or the nature of social responsibility is different with the Western public television. So we need to understand our public channel that how it is formed, what are the characteristics of it.Public channel just like bridges and links between a province, city and county .It is making full use of the provincial, city and county levels, including the personnel, finance, resources of the radio and television departments. However, in actual operation, the public channel has not met its founder's mind. Running the program or Co-production only broadcast on the stressed form, the public nature of this is one-sided, just another form of waste of resources.The nature of public channel in addition to sharing, shared, also has the public welfare, service and so on. These can be concluded to the public channel "public nature." Therefore, the government is not just to create the public channel as the three broadcast platforms, the public channel should has its own characteristics, can supplement the inadequacy of the other channels.Our Public Channel should follow this path. It not only be used by three departments but also be used by the public. That is to say we start from the traditional, but also by the balance, with Chinese characteristics public channel Road.This paper is to writing by drawing on Western public television's strengths, advantages, and the combination of our nation to explore how to enhance the public nature of public channel by public channel programs.