Construction And Practice About The Public Of Internet

With the development of the internet, it seems the public of the internet site not only become a quite important theme in mass communication, but also is a common topic in politics, sociology, economic, management, philosophy and any other social science subjects. Through the practical process of the activities among the internet, we can figure out the content of the meaning of public of the internet:the internet is the public square where the publics can express, communicate and consultate for public interests.Firstly, progressive computer technology pushes the process of creating a high-speed and high-capacity public information square. Although it is merely a virtual symbolic space, it becomes a unique portion of ours’everyday life. Internet site is not only a public square of information communication, but also a public space for internet publics to realize their self-constructions; secondly, gathering for common issues and public interests, internet publics discuss and debate autonomously, rationally and critically; thirdly, communication network of the fictitious community has been built, and the bridging communication under the weak tie is more helpful for internet publics’ participation, in which the expression is efficient, deep and reflect, deliberative communication is interactive, rational and multiple; lastly, the purpose of expression and communication of the internet’s public is to achieve the public interests, it is based on public issues, built around the concept of common good, and reflected by public opinion. And as an ideal mode of political governance, internet deliberative democracy can promote the internet publics to participate in the administration and discussion of state affairs, and help to promote social transformation and the development of democracy.From the internet publics’practice point of view, the public of the internet site is highly influenced by the following factors:external environment factors such as political factors, economic factors, law factors and any other social factors, and internal factors such as the publics’moral self-discipline, criteria of value and the scope of experience during communication, etc. There are all kinds of power struggle and conspire in the internet site, which will make the public facing danger of structural and functional transformation. But the internet publics won’t always show their negative aspects. However, they are positive and independent. They will make use of the wisdom acquired from the practice of everyday life to revolt by adopting strategies and tactics of resistance, and maintain purity of the public in the game with the power and capital. The simulative influence of "the resistance of the weak" about the public is not a thing that can be accomplished in one move. It’s like the process of dripping water wears through a stone, and it is necessary for us to make preparations for a protracted war.