Research And Development Of Customer Relationship Management System For Manufacture Techno-service Plant

With the constantly improvement of manufacturing information and the change of the marketing idea of"based on customer", the research of"Customer Relationship Management"was becoming more and more popular. Manufacture techno-service corporation was a new type of manufacture industry aiming to provide inimitable technical resolvent and grew fast because technology service was more and more important in manufacture industry. The article discussed the characteristic and requirement of this kind corporation, the idiographic assignments were arranged as follow:Firstly, introduce the background and significance of the study, which is based on the Manufacture techno-service corporation current situation and difficulties. Summarize CRM system development trend and research status, and indicate the study content of this paper in detail.Secondly, expatiate on structure of CRM system and crucial management ideology, establish the characteristic of three-dimensional client value theoretics case-based techno- market value, bring forward multiple-item and multiple-index process supervise, expatiate on demand on knowledge manage and its actualize. Then, establish the frame of CRM system and database model.Thirdly, giving an example of a typical manufacture techno-service corporation, combining with above-mentioned modeling and arithmetic of management ideology, develop a CRM system. The system fractionized customer with client value theoretics, enhanced CLP (Customer Lifetime Profit) , efficiently run project process, carried out knowledge manage and achieved our objective of benefit for both customer and enterprise.