Book Marketing Strategy In The Digital Age

The publishing companies need innovation in marketing model urgently, because the book market has become full of fierce competition with the arrival of digital age. In this paper, the author take an example by GDE Publish Company which is a highly market-oriented publishing company. According to the analysis of internal and external environment and also the opportunities and challenges given by digital technology, the author forecast the tremendous impact given by environmental changes to the demand for books, products, distribution, marketing and positioned the company in the market. With the view point of book marketing is a really systematic project, this paper has provide a operable management program of product, price, channels, sales promotion, brand and customer.