A Study Of The Accomplishment Book Publishing For Chinese Career Women

In one investigation, the word "she" has voted the most important word in the 21^st century, which means that the 21^st century would be feminine century. Numerous female-success facts are proving that power of women in male-dominated society is boosting up. Women in all domains, especially in business, start to show their skills. Within particular environment, the market of the professional feminine culture (taste and refinement) book in China grows and expands unceasingly; and the quantity and quality of this kind of publication should not be underestimated today. Professional feminine culture books are taking professional females as the main reader, with the purpose of developing feminine culture. Each subdivided markets launch various fashionable feminine reading materials in order to satisfy different needs. At the same time, scores of publishers achieve the scale effect and the brand effect with the aid of the professional feminine book market flourish. The author deeply researched a wide range of professional feminine culture books published since 2000, and divided that feminine culture books in accordance with dissimilar contents into five main sub-categories: knowledge books, etiquette books, the psychology of success books, cosmetology/makeup books and body fitness books. In this essay, the author scientifically segments professional feminine culture books, and points out characteristics of each sub-category respectively. Furthermore, the author analyzes the publication status of each sub-category from aspect of psychology, the women's studies and sociology, indicates the existing problem and states own opinions which maybe benefit publication of the professional feminine culture book.