Experience Media

The function of the marketing media in the marketing communication have been recognized by people .At first, people use the marketing media to increase the influence and the celebrity gradually. Now it is changing. With the material demand being satisfied, people pay more attention to the mental satisfy. The author of this paper thinks that experience media is one of important factors in business competition. Experience media has the same function with traditional media, such as transmit information ,influence ,communication. It also can take the consumer better feeling, meet the psychological demand. The understanding of the people on the experience is impacted by The Experience Economy (BJ Pine and JH Gillmor, 1998). However the author of this paper thinks that the experience is a kind of communication effects by comparing the similarity between the process of the experience and the communication. The communication effects particularly have more values in the marketing communication. The better communication effect with specific media is inseparable, and the role of the traditional marketing media is limited in the formation of the audience to experience communication effects. The experience communication effects need a specific experience media. The concept of experience media have been studied in previous research. They defined as"experience platform"or"stage". Simply be classified as the part of the operation and the application in marketing ,they have not done in-depth study .However, the pursuit of practicality limits the research about"experience platform".And a magical experience from the media which can take to experience .To think experience media in the role of marketing communications and how it is functioning. Hence the journal will deduce the nature of the experience media step by step and find out the common round compared the experience media and the traditional media. The whole process begins with the conception of the media and summarizes the particularity of the experience media finally. Also, the investigation will focus on the notion and value of the experience media based on the media theories. Therefore, in order to fully interpretate the experience media, this concept from the media, gradually pushing the media card experience media properties, and to compare media and traditional media experience in common. Thus, comparative analysis of the particularity of their own media experience. At the same time, read from the communication of sense experience media, use of communications in a number of theories to discuss the experience in the communications media in value. Besides the impressibility brought for the consumers by the experience media, it satisfies the high-level demand of the humans due to the real communication scene distinguished with the victual specialty of the website inhabits their sense organs. The communicated way of the experience media decides that the disturbance and chaos while the information transferring is smaller than the traditional media. The experience media mix the processing of production of products and services in together, which makes no longer limited to the terminals in marketing communication by virtue of its own integration. This paper was also selected three cases in 2008 Beijing Olympic Games, name as"Haier·China along sails the seas","China mobile with you·Olympic Families Tour Beijing","Tsingtao·I am champion", argue how the typical experience media communicates information and products the value.