The Museum Industrial Production At The Beginning Of Question Searches

Since the reform and open policy, Our country Museum enterprise in aspects and so on scale total quantity, content quality as well as social function has obtained the remarkable achievement, but is as for the whole, not yet truly goes out the conservative pattern which forms in the planned economy time .The original system and the new economic situation and the national policy produce cause in the Chinese Current Museum enterprise whole to be in the declining tendency ill, the majority museum basic unit museum is facing the enormous difficult position in particular, some is even facing the survival crisis; The social attention causes our country's museum relatively lowly to the mass culture field of vision most edge, the museum dissemination knowledge and the cultural function obtains the normal display with difficulty.What is the museum essence? This article thought may summarize is two points: Collection and dissemination .Right "human and human environment evidence" the collection and the dissemination, is the museum essence function. Therefore the museum should break through the old style system, the old idea fetter, attempts many kinds of operation way and the management method positively, by maximum limit displays it to human and the human environment evidence collection and the dissemination function .Along with society's development change, original pure "the patronne " the system already does not suit today the museum, does not favor the museum collection and dissemination march, no matter were West's aristocrat patronne system or the socialism China's national patronne system, none who does not so.Emphasized humanist, position many kinds of methods manage the museum new museology starting, causes the museum in the management main body, the goal and the strategy has the enormous transformation, urges the museum to strengthen oneself with the populace and the market relation, urges the museum to reconsider oneself in social and the market status .This causes the current museum to be able not but to consider the industrial production earnestly the question .The industrial production is the museum under new social, the economical, a cultural environment new choice .New museology appearance, not only has theoretically provided the museum industrial production validity and the necessity, also had found road of the new museum survival from the actual operation strategy and the case analysis.The original museum operation management system the later day will see the asthenia under the new environment, even already endangered the museum function the normal display and museum own survival, but the industrial production will bring not merely will be the museum survival condition improvement, was to the museum dissemination knowledge culture function deepening .The industrial production exactly increased the new dynamic system for the museum, the this dynamic system source of power is the market and populace's demand .The overseas museum industrial production already started and has obtained the enormous success. Along with the reform and open policy gradually thorough and development culture industry strategy statement, China's museum industrial production is also gathering the potential due-out .This article in inspected in the Chinese Museum present situation foundation, the model overseas museum industrial production success experience, has carried on the preliminary exploration to the museum industrial production question.The museum industrial production is a complex systems engineering, must look for its breakthrough point is not the easy matter .This article in carries on in the foundation to the museum industrial production question which combs, finally proposed the museum industrial production three main exploration direction, namely "museum and cultural industry system fusion", "museum privatization" and "marketability operation strategy application".One of explorations: Museum and cultural industry system fusion.Broadly says, the museum also is the cultural industry .European Culture Industry Committee also thought the museum is "the cultural art activity production and the sales system", should belong to the cultural industry .The museum is the cultural industry organic structure, is the cultural industry important support, simultaneously the cultural industry has also provided the brand-new development mentality for the museum .Therefore should museum full integration to our country's cultural industry system, in constructs the comprehensive reasonable museum culture product system in the foundation to establish the museum and the cultural industry good interaction mechanism, national and so on Japan, France, Italy as well as Australia museums industry have provided the good model for us.Second exploration: Museum privatization path.The museum system of ownership nature or said the capital nature the adjustment also is the important question which the museum industrial production faces .The museum privatization management is the management way which international approves now, after the museum privatization no longer is the cultural relic warehouse, but is more user friendly, also is more effective .The museum privatization may attempt the different pattern, like OT pattern, BOT pattern, kind of OT pattern, ROT pattern and so on .In this aspect, French Louvre museum glass pyramid, finished your Bao Gugen the Chinese museum as well as the Dutch Museum privatization has given us the beneficial enlightenmentThird exploration: Marketability operation strategy application.US's Guggenheim museum because of it "Guggenheim pattern" the success utilization becomes now one of world most famous museums .Actually, so-called "the Guggenheim pattern" is a series of market marketing promotion strategy combination, this in other very many domains all was already commonly seen, but regarding the museum industry, these market strategy appeared actually strangely also is fresh .According to the national culture organizational reform spirit and the museum related legal laws and regulations, the model "the Guggenheim pattern" and so on the success experiences, the author summarized has been suitable for the museum seven big market strategy, namely product strategy, advertisements propaganda strategy, service strategy, brand strategy, financing strategy, cooperation competition strategy and digitized strategy and so on.