Research And Practice Of Brand Management System For Telecommunications Enterprise

For telecom enterprises, create a strong brand and increase brand asset is in the market to achieve sustainable development one. With IT tools to improve workflow and enhance telecommunications operators brand management capability, just we design Telecommunications Enterprise Brand Management System fundamental goal.Generally, operators' day-to-day brand management brand is characterized by multi-channel and wide coverage . How to work effectively driven flow, and the planning and execution of brand management process is very important.TBMS help telecommunications enterprises users realize the intelligent brand management, and provide a professional brand management platform to them. Also policy evaluation model will be able to meet the needs of various roles. Especially, Help telecommunications enterprises brand managers change the traditional brand management methods, such as simplification of procedures, increase efficiency and timely evaluation of effectiveness.