The Research On The Benefit Of Science And Technology Communication By TV In China

Science and technology communication is a process of promoting the diffusion of science and technology information and increasing the knowledge of science and technology. Compared with other mass media, the development of this kind of com -munication can profoundly embody the historical span and functions of science and technology communication.In 21th century, science and technology communication has a bright backgrou -nd characteristics of times. How to take advantages of TV to step up scientific liter -acy, improve social productive forces, and promote the development of science and technology, how to create a favourable atmosphere of being scientific, civilized and practical, in order to achieve benefit of communication of science and technology? Those questions are exactly the unsolved problems of communication research in China.Benefit of science and technology communication by TV mainly refers to functions and effects of science and technology information spread by TV media. This paper focuses on the topic of benefit of science and technology communication. By analysing the achievements of former researchers and using some representative cases, this paper analyses:(1)the connotation of science and technology communica -tion;(2)the benefit types which have been formed in practice;(3)the factors that affect science and technology communication by TV in China; (4) how to innovate the ideas of science and technology communication;(5)how to optimize the contents of communications. By this we can get an overall train of thoughts and a perfect frame to promote the benefit of science and technology communication.Benefit of science and technology communication by TV contains four aspects: to gain knowledge, to inspirit people, value in application, benefit of entertainment, in which the benefit of application contains practical benefit and economic efficiency. It has the characteristic of public welfare.In the practice of science and technology communication by TV, the atmosphere, conditions, market, media professionals and the public all play important roles in realizing its benefit. In order to fulfill its effects totally, we should innovate the ideas of science and technology communication ,choose good contents, pay attention to the characteristics of science as well as news, continue to explore ways of combining science and technology with entertainment, advocate the mergence of science and humanity concern, and further to advance the fulfillment of its benefit.