The Research Of The Development Of Media Industry Cluster

Nowadays, with the globalization of economy industry cluster has already become an important force that participates in a global competition in an area. Media industry advances very quickly and promotes the development of politics, economy and culture in the society where they are interacted. It also has a sturdy trend of development in the global scope and the characteristic of the space gathering is increasingly obvious. The domestic media industry has acquired unprecedented opportunities to advance with the help of marketing competing system; industry policy and updated information technology. Though its progress has been continuously made, it's just a beginning far from a mature of industry community. Therefore the study of general rule of the forming and development of industry cluster will play an active and instructional role in its building.The thesis summarizes the originality,regional state of media productions, as well as risks of media products around the core problem of industry cluster on the basis of the retrospection of the research theory of industry cluster and media industry. It gives a tentative definition of industry cluster from the aspect of economy, analyzing the four elements including conditions of factors, requirements, together with back-up and relative industrial and environmental conditions with the combination of the cases of abroad and domestic industry clusters which have been in shape and"the diamond Model"presented by Professor PoterIt ,also inner mechanism and outside motivation ,which has influence to the development media industry cluster. It is demonstrated by Hunan media industry cluster and delivers some policy suggestions on the media cluster development from the government's view.