The Course Of Changing And Integration From Elite Culture To Mass Culture

The paper make a reseach about cultural communication of "Lecture Room " . Start with the relation of elite culture and mass culture, analyse the course of changing and integration that from elite culture to mass cultureAccording to Bourdieu's theory of cultural sociology , this research introduces the concept of " scarcity "in economics to the theory of communication. Chinese traditional historical cultural canon is representative of elite culture, which has cultural scarcity. There are mainly two kinds of cultural scarcity, one. is substantial cultural scarcity, the other is spiritual cultural scarcity. Substantial cultural scarcity represents itself in substantiative form of canon. As the development of economy and the progress of society, the modern communication technology and method developing rapidly ,the trend of substantial cultural scarcity is decreasing gradually. Nowadays , cultural scarcity is shown in form of spiritual cultural scarcity .There are mainly two kinds of the spiritual cultural scarcity , One is cultural ability, the other is cultural habitus.Elite culture possess of resource of cultural scarcity, so have possess of cultural capital and symbolic capital . The operational way of cultural capital is to control the field of representation. "Lecture Room" requisition symbolic capital of elite culture by the logic of medium field. Confronted the influence have been much decreasing, it is necessary turned symbolic capital to economic capital for elite culture. By means of elite culture ,medium field contact with culture field .Elite culture of "Lecture Room" is rather symbolic, than is substantive. It is rather strategitical, than is intrinsic. Its actual purpose is make use of symbolic capital of elite culture to increase cultural taste,consequently acquire much cultural power and symbolic power in the cultural domain that be full of numerous entertainment programs.Not only the mass media changed substantial aspects such as speed, scope and means of communication, but also changed spiritual aspects such as cultural internality and property. Moreover, the mass media changed the inherent structure of culture. It caused the culture increasingly present the mediumazitional character. The openness , dynamically and universality of the mass media disappear rank and difference formed in the course of cultural communication, lead to breakdown of the cultural stratum in the traditional society gradually.The culture increasingly shows the mediumazitional character after it has been communicated by the mass media. In the course of cultural communication, original holiness and the authority of elite culture are filtered and disappeared by the mass media and it is changed to even more temporal and common.The content and lecturer of program all show the character of elite culture. The content and lecturer of program all show the character of elite culture. But the real effect is not ideal, audience rating retains low all through. The reason is confusion between the cultural field logic and the medium field logic. Elite culture belongs to the cultural field , so it abide the logic of cultural field. but when it entered the medium field, it must follow the logic of medium field. "Lecture Room" still continued to abide the logic of cultural field in the former two edition programs to establish the form and the style of program. It violated the logic of medium field inevitably and caused the effect unsatisfactory.In the third edition of "Lecture Room", the form and the style of program has been changed essentially. It even more take the character and the way of television media into account ,and highlighted the character of the mass culture, and more has adopted the communication way of the mass culture.Firstly, to enhance the scheme and make the program more homologous , concentrate the content to Chinese history culture canon. Secondly, to learn the methods and forms of the lecture, the storytelling and the lecture, the fiction and teleplay in order to make the program more vivid and common. Thirdly, to give prominence to visual effect, and attach importance to the character and the advantage of television media, getting rid of the primitive static form of the text.The success of "Lecture Room" results from complicated social and idealistic reason. Chinese traditional historical cultural canon play an important role of providing Nation identity. "Lecture Room" provide Nation identity in a particular way of cultural representation in time. It not only cater to psychology of the people, but also accord with ideology. So it attract much attention widely.Finally, we may draw a conclusion that should make use of advanced technology and means to breakdown the partition of elite culture and mass culture. We may actively accelerate the communion and integration of elite culture and mass culture. On the one hand, we must enhance aesthetic and artistic level of mass culture; On the other hand, it is necessary to promote popularization and communication of elite culture. Thus, we could establish a harmonious and multiple culture room.